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Context analysis
Research, investigation and expert analysis of campaign need, opportunity and context.
- Geopolitical analysis- Sector/industry mapping - Issue mapping including identifying drivers for problem, key actors- Environmental analysis- Covert/deep investigation- Stakeholder mapping- Opportunity analysis – identifying opportunities for change
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Campaign and communication strategy
We work alongside our clients to develop robust campaign strategy that deliver results and communication strategies that mobilise people to act.
- Recommendations on most effective points of leverage- Development of campaigns that address key drivers and capture opportunity- Advice on team structure and skill sets required for effective campaign delivery- Development of marketing communication strategies that compel people to act
- Facilitation of campaign and communication workshops ensuring internal ownership
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Implementation and evaluation
We can set you up with all the tools you need to effectively translate strategy into action and to measure the impact of your campaigns and communications. Or we can implement on your behalf.
- Week to week management of social change campaigns
- Monitoring of campaign progress and recommendations for future steps- Ongoing analysis of the external world to inform campaign direction- External communications including media liaison and spokesperson training
- Development of campaign collateral- Integrated campaigning - we work alongside your team to implement campaigns- Project management, tools and techniques